A pink campaign for Groupe BPCE!

Once again this year, the Group’s companies and employees mobilized their efforts throughout October to support the “pink wave” and advance the fight against breast cancer.

For the 10^th year in succession, Caisse d’Epargne stepped up its commitment as a sponsor of the Ruban Rose (Pink Ribbon) association by raising public awareness about breast cancer and providing support for research. The “With Contact and Without Contact” campaign launched to coincide with the pink cancer awareness month served as a reminder of the importance of self-examination for early detection of the disease and the vital role of donations in supporting research. Caisse d’Epargne’s partners – the French Handball Federation, the French Basketball Federation, accompanied by the Women’s Basketball League (LFB) and their fan clubs – also teamed up with the initiative and have greater prominence to the campaign.

Employees at the heart of the pink wave
Once again, the commitment of the Group’s employees was also very much in evidence. From October 1 to 19, many of our people took part in the GENEROSE Challenge organized by Caisse d’Epargne. The goal fixed by the initiative was achieved with the participation of more than 12,500 players representing 19 Group entities, 1,122,390 km covered and, above all, €84,300 donated to the Ruban Rose association and to breast cancer research. Not to mention all those who laced up their sneakers and turned out for the host of races staged in support of research, such as the Rose Pontétienne,the Strasbourgeoise, Odysséa Cannes, and Odysséa Paris. Nearly 2,000 participants from the Group’s different companies took part in these races wearing the famous pink T-shirts. A total of 50,000 people took part and €1,050,000 was raised for the Gustave Roussy Institute dedicated to treating cancer, and the Ruban Rose association.

Other initiatives led by the Banques Populaires and Caisses d’Epargne were also organized at a regional level: the “De Clara à Camille” charity concert with the Banque Populaire Aquitaine Centre Atlantique, the Banque Populaire Corporate Foundation and the Opéra de Limoges, the Rosember campaign staged by Banque Populaire Bourgogne Franche–Comté, and the transformation of the historic headquarters of Caisse d’Epargne CEPAC into a place of awareness and hope with the organization of a photo exhibition consisting of employee portraits and the setting up of a wishing tree decorated with cherry blossoms, symbolizing rebirth.

Every step, every action, every commitment counts in the effort to advance the fight against cancer!.