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Discover the new Caisse d’Epargne TV commercial dedicated to housing
Monday, 13 may 2019
After Margaux, the company director, and Martin, the apprentice, the Caisse d’Epargne introduces you to Enzo and Lola, a young couple looking for a place to live: a quest that frequently turns into a veritable obstacle course!
This provides an opportunity for the French savings banks to take a stand on what constitutes a major concern for French people in general and to which the brand is deeply committed, both in terms of facilitating home ownership and in financing the construction of new housing units.
This new public message, which clearly illustrates the brand’s social utility, can be seen on TV from Sunday, May 12 to Sunday, May 26 and can also be viewed via online video. There are also plans to broadcast the commercial a few times on the main audience hubs in the first three weeks of June.
Watch the Caisse d’Epargne TV commercial: “Being useful to Enzo and Lola”