Pink October: Groupe BPCE shares a single color

Friday, 25 october 2019

Throughout the month of October, the Group’s companies and employees became actively involved in the fight against breast cancer through donations and a host of awareness-raising actions in support of cancer research.

With the #Générose operation, the Caisse d’Epargne stepped up its efforts in this area. For the very first time, the bank’s red logo was symbolically tinted pink and a large number of events were organized throughout France: the distribution of 100,000 ribbon bracelets to support the cause, fundraising activities for associations, illuminations, solidarity bicycles, poster campaigns in bank branches and on the social networks, calls to distribute lists of mammography centers, lectures and discussions, etc. The French Handball Federation also joined in the operation in its capacity as a partner of the French savings bank: the male and female players of the French team also wore pink on their jerseys in competitions staged in October.

Another, and equally powerful, mobilization operation saw a large number of Group employees taking part in running races in support of cancer research: the Strasbourgeoise races in Strasbourg, the Foulées roses in Bourges and Olivet, Run in Reims, Octobre rose (Pink October) in Nancy, the Ruban rose (Pink Ribbon) in Bordeaux, Odyssea in Cannes, etc. In Paris, more than 1,100 employees joined in the race wearing the colors of Natixis, Caisse d’Epargne Ile-de-France, Crédit Coopératif, CASDEN, BRED Banque Populaire, and BPCE. The Group also donated 6,200 euros to the Odyssea association for the benefit of the Gustave Roussy Institute, collected during the IMAGINE 2024 Challenge in September, the first major event in the in-house mobilization campaign related to the Group’s Olympic partnership.

Other original operations were also launched: the commitment of the farming community took the form of a fundraising campaign on the stand of the Banque Populaire Auvergne Rhône Alpes during the Livestock Summit in Clermont Ferrand, with the compelling support of a “cow” mascot painted pink for the occasion. Adopting a different style, the Musicales de Bagatelle tour stopped in the Banque Populaire Aquitaine Centre Atlantique region with a 100% female orchestra offering a performance in Solignac Abbey. The cooperative shareholders invited to this event were given an opportunity to make donations to breast cancer research conducted by the University Hospital of Limoges.