The Caisse d’Epargne, once again, is useful to families!

Monday, 7 february 2022

The Caisse d’Epargne launched an advertising campaign on February 6 dedicated to the Family Formulas, a service package tailored to meet the expectations of the French.

The Caisse d’Epargne is back in the media spotlight with a drive to continue positioning itself as the family’s go-to bank and insurance company by providing concrete proof of its commitment in this area. 

The fourth installment in the brand’s creative territory presents an image full of wit and offbeat humor. The film takes a sympathetic look at some of those moments in a family’s everyday life when they are obliged to align their choices with the reality of their budget, an area of concern for 79% of French families*. Fully aware of this problem, the Caisse d’Epargne wants to support them as well as it can by offering them its Family Formulas. 

With more than 2 million gross sales recorded since its launch at the end of 2019, the offer has proved its usefulness and found its place in our customers’ everyday lives. This innovative and advantageous solution offers each family member a bank account, a bankcard, and an advisor for a single monthly fee.

The campaign is also being run on urban billboards in the principal cities of France as well as in railway stations, one of the transit places most frequented by families during the holiday season.

*Details on Cré