The Caisse d’Epargne useful to young working people

Tuesday, 30 august 2022

The Caisse d’Epargne is back in the limelight with a new advertising campaign focused on young working people.

In this new campaign, the Caisse d’Epargne, the bank and insurance provider for the entire family, continues to demonstrate its commitment to its customers and its desire to be even more useful to them. 

Young working people have been hard hit by the crisis. And if a first job is supposed to be synonymous with freedom, 29% of these young economically active people find it impossible to become independent and continue to live with their parents. 

Faced with this situation, the Caisse d’Epargne wants to support them as best it can by offering them advantageous solutions to help them gain greater independence.   

This new campaign broadcast on TV and digital channels since August 28 takes a kind-hearted look at a young woman forced to juggle between her family’s sometimes irritating foibles and her desire to live her new adult life to the full. These classic situations are handled in a light-hearted, offbeat manner. 
The campaign will also be rolled out on urban billboards in the principal French cities. 

* Harris Interactive, July 2022