CEPAC Vélodrome: Marseille’s famous stadium takes a new name

Since July 2, 2026, Marseille’s legendary stadium has gone under the official name of  ‘CEPAC Vélodrome’ within the framework of a historic seven-year naming rights agreement. This historic partnership further strengthens the ties forged since 1986 between Caisse d’Epargne CEPAC and the Olympique de Marseille soccer club.

A sporting landmark, a name you can trust

Marseille’s sporting cathedral now carries the colors of Caisse d’Epargne CEPAC. By associating its name with one of Marseille’s most iconic venues and its 67,000-seat arena, Caisse d’Epargne CEPAC is not merely signing a naming rights contract; it is crowning an exceptional and uninterrupted 40-year partnership with Olympique de Marseille, which began in 1986 and was reinforced in 2022 by its support for the women’s team “Les Marseillaises.”

Caisse d’Epargne CEPAC: a key pillar of the regional economy

Above and beyond its passion for soccer, through its decision to support this venue – which contributes to the region’s appeal and generates economic value – Caisse d’Epargne CEPAC, as the leading financier of the local economy, is expressing its pride in fulfilling its role as a regional bank.

A leading player in the sports economy

For Caisse d’Epargne CEPAC, this major partnership reaffirms an ambitious strategy: to make sports not only a vehicle for economic growth and regional vitality but also a source of social cohesion and a powerful driver of shared emotions. Because beyond the matches staged by Olympique de Marseille, the stadium also plays an important role as a hub of life in Marseille, hosting major cultural, community, and sporting events every year.

Photo credit: © Olympique de Marseille