Groupe BPCE launches its TikTok channel to decipher economics and finance

Thursday, September 17, 2026

Groupe BPCE is launching its TikTok channel, a new external communication channel with the aim of making economic and financial issues accessible to as many people as possible. By adopting a simple and educational tone, this initiative aims to popularize sometimes complex concepts and to promote the group’s expertise.

Why is Groupe BPCE investing in this new platform?

The economic and financial sector often requires specialized expertise that can seem abstract to the general public. To overcome this complexity, Groupe BPCE is focusing on proximity and clarity.

The opening of this TikTok account meets a dual ambition: on the one hand, to reconcile the general public, and particularly younger people, with the mechanisms of the economy; on the other hand, to reaffirm Groupe BPCE’s local roots and its role as a leading economic player.

Through short and dynamic video formats, Groupe BPCE offers analysis without superfluous jargon.

Four employees to embody and decipher

To embody this approach of proximity, who better than those who bring the group to life on a daily basis?

Four employees from different entities and areas of expertise take turns in front of the camera each month to host this channel:

  • Sarah Duc, Project Manager in the Technology & Operations division;
  • Maxence Arnès, Project Officer to the General Management at BPCE Vie;
  • Maud Degironde, HR Communication Officer at BPCE SA;
  • Victor Machado Rodrigues, Marketing Project Manager at BPCE Payment Services.

An editorial line structured around four key sections

The Groupe BPCE TikTok channel is structured clearly to address all facets of the economy and the group’s life, with new informative content published every week to support the audience on a daily basis.

To pace this programming and answer its community’s questions, the channel is organized around four key sections:

  • “Letters before numbers”: to explain key economic and financial concepts simply.
  • “What is BPCE for?”: a format to understand and decipher the group’s role as a player in the banking, economic, and societal sectors.
  • “BPCE L’Observatoire”: to gain perspective thanks to our studies on major topics (real estate, economic outlook, business dynamism).
  • “News Alert”: a reactive format to respond to immediate economic news.

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