Natixis Investment Managers named favorite brand among French fund selectors

For the second consecutive year, Natixis Investment Managers takes the top spot in the ranking.

Conducted for 14 years by Broadridge, this study evaluates the brand influence on fund selection. On a global scale (Asia, Europe, and the United States), over 1,200 fund selectors and decision-makers for distributor buy lists were invited to name their top three providers based on 10 brand-related characteristics (investment strategy, stability of management teams, etc.).

Natixis Investment Managers achieved particularly excellent results in France for its investment strategy, client-oriented approach, and innovation.

Source : Broadridge Fund Brand 50 Report 2025