In response to the Pink October 2026 breast cancer awareness campaign, the companies and employees of Groupe BPCE are teaming up to support research about this disease and the fight against it. By taking part in a large number of solidarity and sporting initiatives staged throughout France, the Group is reasserting its commitment to social causes by helping to drive progress in the fight against breast cancer.

Caisse d’Epargne: mobilized around the ‘Touch and No-Touch’ campaign

For the 11th year in succession, the Caisse d’Epargne, a longtime sponsor of the Ruban Rose (‘Pink Ribbon’) association, is rolling out its national ‘Touch and No-Touch’ campaign. This initiative reaches out to all employees, cooperative shareholders, customers, partners, and members of the general public with a view to:

  • Raising awareness of breast self-examination techniques for early detection of breast cancer
  • Collecting donations vital to support medical research

Across the regions, the different Caisses d’Epargne are amplifying this wave of mobilization through a great many activities: support for, or involvement in, sporting events (charity walks, runs, etc.), getting partner sports clubs involved, organizing awareness workshops and ‘Everyone in Pink’ theme days, relaying prevention messages in branches of their bank and on ATMs, distributing information kits, and more.Finally, Caisse d’Epargne’s partners – the French Handball Federation and the French Basketball Federation together with the Women’s Basketball League (Ligue Féminine de Basketball, LFB) and their supporter clubs – will play an active role in relaying these prevention messages.

Odysséa 2026 charity run: more than 1,600 employees mobilized in Vincennes

At the heart of the Pink October movement, Groupe BPCE employees are also stepping up in support of the cause. For the latest edition of the Odysséa charity run, the Group saw more than 1,600 of its employees join in the event in Vincennes in the eastern suburbs of Paris, representing a large number of different entities (Crédit Foncier, Palatine, Natixis Corporate & Investment Banking, Natixis Asset & Wealth Management, BPCE Equipment Solutions, BPCE Lease, Banque Populaire Rives de Paris, Casden Banque Populaire, Crédit Coopératif, and Caisse d’Epargne Ile-de-France and from across the Group’s different business lines.

All the participant were able to connect and socialize before taking on the 10K or 5K event, helping the Group win 3rd prize in the Challenge du Cœur, an award designed to recognize the companies with the strongest mobilization. In all, this Paris edition of Odysséa brought together 52,000 participants, who ran an aggregate total of 400,000 kilometers and raised more than €1.1m for the Institut Gustave Roussy.

Our companies united for the cause

In addition to participating in Odysséa, solidarity was expressed at every level of the Group through numerous other impactful initiatives. Notable examples include:

  • Natixis Interépargne decided to match 100% of its employees’ total registration fees, doubling the impact of their financial participation
  • Caisse d’Epargne CEPAC gave tangible expression to the Lien Rose (‘Pink Link’), the symbol of its 2026 mobilization against breast cancer, by hosting the works ‘Supernature’ and ‘I Feel Love’ by the Marseille-based artist Claude Como at its historic headquarters on place Estrangin-Pastré in Marseille. Throughout the month of October, the façade of the CEPAC Vélodrome will be bathed in pink light each evening, from 8 to 10 p.m., making the stadium an even more visible landmark in the city and extending the reach of the message about breast cancer prevention and screening.
  • Also worth noting is the enthusiastic participation of 70 Oney employees, who joined in the Ruban Rose Challenge charity run and walk around the citadel in Lille.