Friday, 16 october 2026
In response to the Pink October 2026 breast cancer awareness campaign, the companies and employees of Groupe BPCE are teaming up to support research about this disease and the fight against it. By taking part in a large number of solidarity and sporting initiatives staged throughout France, the Group is reasserting its commitment to social causes by helping to drive progress in the fight against breast cancer.
For the 11th year in succession, the Caisse d’Epargne, a longtime sponsor of the Ruban Rose (‘Pink Ribbon’) association, is rolling out its national ‘Touch and No-Touch’ campaign. This initiative reaches out to all employees, cooperative shareholders, customers, partners, and members of the general public with a view to:
Across the regions, the different Caisses d’Epargne are amplifying this wave of mobilization through a great many activities: support for, or involvement in, sporting events (charity walks, runs, etc.), getting partner sports clubs involved, organizing awareness workshops and ‘Everyone in Pink’ theme days, relaying prevention messages in branches of their bank and on ATMs, distributing information kits, and more.
Finally, Caisse d’Epargne’s partners – the French Handball Federation and the French Basketball Federation together with the Women’s Basketball League (Ligue Féminine de Basketball, LFB) and their supporter clubs – will play an active role in relaying these prevention messages.
At the heart of the Pink October movement, Groupe BPCE employees are also stepping up in support of the cause. For the latest edition of the Odysséa charity run, the Group saw more than 1,600 of its employees join in the event in Vincennes in the eastern suburbs of Paris, representing a large number of different entities (Crédit Foncier, Palatine, Natixis Corporate & Investment Banking, Natixis Asset & Wealth Management, BPCE Equipment Solutions, BPCE Lease, Banque Populaire Rives de Paris, Casden Banque Populaire, Crédit Coopératif, and Caisse d’Epargne Ile-de-France and from across the Group’s different business lines.
All the participant were able to connect and socialize before taking on the 10K or 5K event, helping the Group win 3rd prize in the Challenge du Cœur, an award designed to recognize the companies with the strongest mobilization. In all, this Paris edition of Odysséa brought together 52,000 participants, who ran an aggregate total of 400,000 kilometers and raised more than €1.1m for the Institut Gustave Roussy.
In addition to participating in Odysséa, solidarity was expressed at every level of the Group through numerous other impactful initiatives. Notable examples include: